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Tik Tok in your digital marketing strategy Companies launch into marketing through TikTok To consider including Tik Tok within your digital marketing strategy, it is important to evaluate what your objectives are and analyze the type of audience you want to reach. TikTok has become one of the most used social networks these days, and will no doubt be part of tomorrow's digital marketing. Since its launch in 2016 this application has reached more than...

Magento Vs PrestaShop - Which one should I choose? Are you planning to build an e-commerce website? Let us tell you some features so you can evaluate which CMS is best suited for your business. Magento and PrestaShop are the most popular open source CMS platforms and complete for the construction of e-commerce stores. Both platforms have advantages and disadvantages, depending on the requirements of your business, but they are full of options that help...

When you read the advantages of ecommerce you will have, like us, the idea that e-commerce is a GREAT solution for retail. In recent years the purchasing habits of users have changed, showing a greater preference for making purchases over the Internet, and highlighting the importance for businesses to have an ecommerce to meet the needs of their target audience.   1-Open 24 hours One of the main reasons for creating an online store is...

What is Instagram Shopping? Instagram shopping is the Instagram tool that allows brands and stores to label their products in organic publications. Labeling a product is as easy as labeling other people. In other words, Instagram Shopping gives you the opportunity to create an online store in your publications. The main functionality of this new feature allows brands to highlight specific publications from their Instagram feeds and then tag the products that are...

Branding is the process of defining and building a brand  It is the global management of all the tangible and intangible elements that surround the brand in order to build and transmit a promise and a message. These include the corporate image, the corporate colors, the corporate identity and the style rules used in the general communication of the company. All these actions influence and determine the Brand Value, achieving its character, relevant...

How to sell more from your Ecommerce with Growth Marketing? As often happens in the world of digital marketing, the concept of growth hacking had a stellar appearance a couple of years ago and - although many are still not clear about what it consists of - it has become the claim of many digital agencies and marketing gurus on-line. But why would a company need growth hacking marketing strategies? We show you...

SEO has been relevant for years in digital strategies for companies. But with the latest changes in mobility and consumption, it has become essential for all companies that offer a service or product online. Why? Because all the digital content we create is of little use if search engine positioning is non-existent. Having a good SEO positioning is not that difficult, the most important thing we need is… TIME. 5 fundamental elements that we must...

YouTube already has SHORTS that you can upload 15-second videos from your mobile; your alternative to TikTok YouTube just announced Shorts, its own alternative to TikTok similar to Instagram Reels. This is a new function that will be included in the YouTube application through which users can upload videos of 15 seconds or less directly from their mobile. As explained by YouTube on its official blog, Shorts will begin in beta and in...