logo
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat.

Digital PR

Programming

We excel in the integration of the latest technological developments to generate a synergy of solutions that maximize the reach, accuracy and impact of digital advertising.


We develop integral 360 programmatic campaigns, combining the reach in multiple devices of the same user (cross device) with other technologies to provide optimal results of Branding or Performance.

PROGRAMMATIC
CONNECTED TV
VIDEO
AUDIO ADS
ACCESS TO PREMIUM TRAFFIC

Choose from all media, large or small, regardless of your budget.
Internet advertising through programmatic buying allows you to appear on highly reputable sites with small budgets. You do not buy the advertising space, but the fact that your ad appears when the conditions you want are met.


You can control your budget by choosing the investment on a daily or weekly basis, and you can optimize only those media and formats in which you are having more success, because we measure absolutely everything.

• The purchase is completely transparent, the agency only focuses on choosing the media with the best conversion and optimizing the creativities according to the target.

• The bid, similar to Google Adwords, can be raised or lowered in real time.

• The control of the budget is maximum, and can be established by days, etc.

• General: Impact all the internet (all the inventory) to search your audience for places you surely don’t know yet.

• Contextual: Impact on sites related to your content and your brand.

• Data: Only impact users who have the profile and interests that your brand cares about

The programmatic purchase allows us to make a good segmentation

We find the right audiences

Geolocation

Find them where they are

Demographic data

Differentiate the messages for the target

Device

Reach users on their devices

Content

Based on what they consume

Retargeting

Reconnect with users who logged into your app or site

Time of day

Personalize the message according to the day and time

Digital PR

WE CREATE A GOOD REPUTATION AND A POSITIVE BRAND IMAGE FASTER AND MORE COST-EFFECTIVELY

Effective PR campaigns in the digital age generate third party content for your brand on websites, blogs and influential accounts to drive traffic and awareness. They also require dealing with a wider and more diverse audience, managing dissemination with consistency and a solid strategy.

At Soulbranding our digital PR team uses the creative strategy and key content to drive reach and visibility for our clients, increasing trust, building credibility and of course increasing conversion rates and return on investment.

Strategies

Every brand and product has a history. Telling those stories in an engaging and authentic way is not easy. We believe in a multi-pronged approach to public relations that combines customized and tailored storytelling with a customized outreach strategy and the recommended addition of non-traditional media tactics, including paid editorial and influence marketing.

As consumers become more skeptical of brand-driven communication, third-party validation is more important than ever. To work effectively, we believe that public relations must be synchronized with all marketing channel strategies to create maximum impact on overall brand communication among consumers.

If you are interested in our work methodology, we are here to listen to you.