The development of the strategy and the action plan must be based on internal and external knowledge regarding the new digital environments and what it means for our brand, competitors and other actors.
When we talk about digital strategy, we are not just talking about digital marketing strategy. The digital strategy helps us to design the digital service or product, not only to position it in the market.
The digital strategy, from a business perspective, helps us define our product or service and ensure that its launch to the market will meet or exceed the needs and expectations of our customers, all within our budget and with the ability to adapt to the demand.
Within the general digital strategy, an online marketing plan is developed in order to define the strategy for visibility and attracting potential customers that will make the brand and our online sales grow.
We talk about SEO positioning, SEM, Social networks, Google Adwords, Facebook, Twitter, Instagram, or email marketing strategies.
However, if our product or brand has not been designed based on a good strategy, it will not reach our customers and therefore will not translate into sales.
It is very important that the digital strategy cover all the necessary points to reach the heart of the user.