We are supporters of Inbound – the approach of helping your customers rather than trying to sell them invasively.
We do this through educational content that your future clients find on your website, and then transform them into prospects until they become happy clients of your brand.
The first step of this methodology is to bring new relevant traffic to your page, people who still do not know you but who would be interested in what you offer and who may convert.<br /> Inbound marketing uses organic tools to do this instead of paid tools, such as banner ads.<br /> The three most important are SEO, Blogging and Social Networks.
At this point, you are already generating leads. The Closing Stage is about nurturing those leads with quality content (such as emails and workflows) so that they continue in our sales funnel until they become loyal customers of our brand. For this, it is necessary that the marketing team is perfectly aligned with the sales team to make the sale.<br /> This phase includes tools such as the implementation of a CRM, Email Marketing and implementation of automated workflows.
This stage focuses on keeping our customers happy. Some tools that are used in this stage of inbound marketing are surveys, smart content (content that changes depending on who visits the website) and monitoring social networks.<br /> This stage is of the utmost importance in order to retain our hard-earned customers.
