This has an impact on how we manage our resources, spaces, product distribution and on the reality of the consumer, whether physical or digital, by extension, in the way we have in the creation of electronic businesses for marketing strategies and tactics.
If we do not understand this, we will be losing many opportunities and failing to spread the messages.
IoT brings us a world of possibilities for brands.
Be it products or services, adding value to new data for strategies integrated into user experiences and their developments.
With IoT, a change is taking place in the customer journey.
Not in the bases, because it continues to have the same structure and phases: knowledge, consideration, purchase, retention and recommendation, but it is true that the interaction is different.
In the knowledge the means of capture are involved that, in IoT devices, need another strategy.
We have a wide range of IoT solutions adaptable to companies and brands to optimize and manage resources.
